Do brokers and assisters have a responsibility to protect customer PII in all forms?

Brokers and assisters are required to protect customer Personally Identifiable Information (PII) in all forms, which includes both digital and physical formats. This responsibility stems from various regulations and ethical standards designed to safeguard consumers' sensitive information. PII can encompass a wide range of information, such as names, addresses, Social Security numbers, and financial data.

The obligation to protect this data is critical in maintaining customer trust and adhering to legal requirements. Mishandling PII, whether it is in electronic communications or physical documentation, can lead to data breaches and identity theft, which pose significant risks to consumers. Therefore, brokers and assisters must apply comprehensive security measures to ensure the protection of customer information across all mediums. This reflects their commitment to ethical practices and compliance with data protection laws.